Yorkshire Dance Juncture Installation Exhibition

Yorkshire Dance commissioned Pure Design Consultancy to create an installation for the foyer area as part of Juncture 2014, a festival of contemporary movement, theatre and film work curated by Wendy Houstoun.

Inspired by the work of Megan Geckler, an American artist, the installation uses flagging tape (normally used on construction sites) positioned in 4 corners of the foyer area at Yorkshire Dance. The tape then twists and turns to come to together at the central columns, representing the different elements of the festival coming together in one location.

As well as creating a sculptural statement, the installation also includes subtle detailing bringing together the essence of the brand identity of both the festival and Yorkshire Dance through the use of colour accents.

(Photography by JAD Photography)

Work included:

  • Exhibition Design