Christmas at Liberty
‘A store that launched a thousand gifts’ but also a store that, to some (especially myself!), is a national treasure! For me, Christmas just wouldn’t be Christmas without the spectacular VM displays at Liberty!
Liberty has to be my favourite store. It’s not just the retail experience, it’s the heritage of the business, the building itself, and of course the members of staff! It’s very rare to be able to say this about a retailer but they appear to be a true family. The only other retailer I can say that about is John Lewis (where I have experienced this first hand when I met some of the team when catching up with a friend of mine who works at the Oxford Street store). All of these elements have turned me in to not only a professional admirer of Liberty but also a loyal customer.
Just before I downed tools for the festive season I popped down to London and after my last client meeting of the year I headed straight to Liberty! After not missing an episode of Channel 4’s Liberty of London, seeing the displays come to life in the final episode, I was in the full Liberty Christmas spirit! I was only armed with my iPhone at the time so the quality of the photography isn’t 100%.
Every time I go in to this store it’s like seeing an old friend again. Warm, welcoming and reassuring but also exciting, intriguing and like you’re on an adventure at the same time! This time was no different, apart from probably being extra excited, just to see the ship’s mast in the central atrium!
Liberty certainly didn’t disappoint this year. Taking inspiration from the building itself, being part built from the timbers of two war ships as well as the journey of the store’s founder, Sir Arthur Liberty, who travelled the world to bring an eclectic mix of unique products back to his London store. The centrepiece, being the ship’s mast, is truly breath taking and made even more beautiful through the use of Liberty print fabric for the sails.
The window displays continue the story through the use of glittering metallic discs providing a festive yet glamorous backdrop. Further nautical references are continued using timber framework and shelving to form the base display structure within the windows, allowing the product to stand proud. You even hear elements of nautical tunes in amongst festive carols as you walk past the store, adding to the already perfect retail experience.
This level of story telling within a retail environment is what I love. It’s engaging, theatrical and has true meaning for the brand and really connects with the customer.
Can’t wait to see what will be installed next year!
Thank you Liberty!
More gorgeous delights from Liberty
While fully indulging myself in the world of Liberty during my visit, I have to share with you these additional highlights….
Other noteworthy stores and displays from my visit, elsewhere in London
Beautiful floor tiles in High Road Brasserie, Chiswick
Gorgeous festive window at James Taylor & Son, Paddington Street